One of the biggest challenges that any small or even medium sized company will face when deciding on a marketing plan is to choose the marketing method that is going to be effective within the limited amount of resources that your company has to work with. Social media marketing campaigns are relatively free yet they can be rather time consuming and the amount of hours that will be put into social media will eventually cost your company time and money. The same can be said for blogging since the amount of hours that will be spent creating this content will traditionally fall on the backs of hourly employees that could end up making this a slow and rather expensive option.
While social media marketing and blogging are rather time consuming, they are very effective at providing your company and your brand an opportunity to engage your target audience in a fashion that was unimaginable just a few years ago. Keep in mind that social media marketing will produce twice as many leads as telemarketing or direct mail campaigns. Take the time to implement a system that will allow you reach your audience in a timely manner that will still allow you the flexibility of engaging with your audience at several levels of time consumption. An effective tool for being able to reach and communicate with your audience without taking up too much of your time is to join discussions and engage with your audience through communities and forums. This will allow you to share your expertise and place your knowledge on display in a way that is positive and engaging without taking up your entire day.