Testimonials and Your Business

When you own and operate a business, potential clients will be researching the services that you offer, and how well you deliver on these services. One of the first things that would-be clients do is to look at positive reviews and testimonials, detailing how well you accommodated past clients. Naturally, if you are looking for good publicity, letting your satisfied customers do the talking is ideal, and will help you to appeal to those seeking your services. By making use of a testimonial page, you will be able to show the public just how happy your clientele is with what you are offering. At Branding Innovations Today, we know that a testimonial page is a must for your business.

What is a Testimonial?

Essentially, a testimonial is defined as a formal statement that caters to someone’s character and/or qualifications. This feedback can come from clients, colleagues, peers, or anyone else that was satisfied with the successes that your business efforts brought them. However, one that is effective and will appeal to a growing customer base should be more than just a simplistic quote. An effective testimonial is one that goes into detail and tells a story, essentially letting your clientele know why you are the best at what you do, and why they should utilize your services in the future.

At Branding Innovations Today, we know and understand the importance of testimonials, and can offer the guidance necessary for you to receive and compile testimonials that will show your potential clientele just how much good you can do them.

Improve Your Customer Ratings

Online reviews can make or break a business, and if your business doesn’t have any, you could face a problem attracting customers. No matter how good your business might be, if no one knows about it, no one will ever buy from it. In today’s world, having a solid web presence is crucial, ad one of the best ways to accomplish this is by gaining glowing reviews from customers. If you have trouble doing this, you’re in luck, because there are a few simple and easy methods that you can adopt which can help to grow your online presence and attract more reviews, and Branding Innovations Today of Las Vegas is here to show you how.

Getting Customers to Rate Your Business

There are many ways that you can gain new reviews from satisfied customers. Many companies have decided to offer rewards to for reviews, such as free products, a discount, or some other form of appreciation. Simply asking your customers to leave a review if they were satisfied could also go a long way to increasing the amount you have online. Reminding customers on your menu or receipt could give them just what they need to help your business. Making it easy for customers to lave reviews is often half the work. An app for your business or a link to a social media site could be all a happy customer needs to express their satisfaction. Branding Innovations Today could be there to help your business make the most of all the Web has to offer.

Links, do they work? And how to help with marketing

It is one of the basic things that you learn from day one. You see something in blue text, and you click on it. It takes you to a colorful site that has pictures of cats with misspelled words on them and jokes that you need to send to your friends. The only way to do this is to create a link. An internal link connects one page of a website to a different page on the same website. There are two main types of links, internal and outbound or backdoor.

Internal links

In an internal link, the source domain and target one are the same. The purpose behind using them is threefold. The first is that aids in website navigation. If you are shopping online, and trying to find shoes while still looking for sweaters, you may see something on a side bar, and click on it and it magically whisks you away to where you want. The second one is that it defines the architecture and hierarchy of a website which again brings us back to that beautiful sweater you wanted. The third and final reason is more complex, distribution of page authority and increased exposure throughout.

External Links

External links are hyperlinks that point at or target any domain other than the domain that the link exists on or the source. In other words, if a fashion blog likes the sweater on your site, and puts your site on their page, that’s an external link. There is a lot of debate about whether this helps your site or not, but most of the concerns are unfounded. Even if you link to the occasional site or page that’s been taken over by a domain squatter or entranced Twilight fan, your visitors are likely to carry a great deal of forgiveness, especially if it’s an old link.

How to use them

Since the late 1990s, search engines have treated links like the Miss USA pageant, picking the best based off the consensus of a group of people.  These tools themselves have refined the use of linking and data to a fine art, and use complex algorithms to perform nuanced evaluations of sites and pages based on this information. It can be complicated to understand the algorithms that Google or Yahoo uses. But through analysis of patent applications, years of experience, and hands-on testing, intelligent assumptions that hold up in the real world can be made.