We at Branding Innovations Today understand the importance of micro-influencers. Influencer marketing has been growing over the past few years, and people are looking to understand these trends, so that they can utilize the resources at hand for improving their own relevance and reputations. In 2017, nearly half of marketers decided to increase their influencer marketing budget. If you are thinking of doing this, you need to ask yourself how to discover the right influencers, the best way to reach out to them, and what success will look like in such a campaign. Micro-influencers, those with a niche following, are what you need to focus on here, as they can make all the difference.

How to Run a Campaign

If you are ready to run a campaign using micro-influencers, our step-by-step instructions can be the best way for you to get what you have been searching for. Plan and strategize using the methods at hand, and find the micro-influencers that are best suited for what it is you are trying to accomplish with your company. Reach out to your target micro-influencers, target your campaign, and above all, measure the results and the effectiveness. Some possible goals to measure include brand awareness, increased sales, customer retention, and an increased following on social media. Someone looking for results will see themselves well on the way with what they find here.

Let us at Branding Innovations Today be the one to show you how to run your own micro influencer campaign. When you have control of your campaign and are utilizing these resources, it can be the beginning of something spectacular for you and your business. Call me today; and you will know you are on the way to success and results.

Growing Your Facebook Audience

At Branding Innovations Today, we understand the importance of Facebook, and how it can help you to cater to a larger clientele. In the past decade, social media has grown by leaps and bounds, with Facebook being a site that people continue to utilize in their everyday lives. If this sounds like you, surely you know about the potential for the future, and why bringing social media to the workplace can result in you getting more exposure, and growing amounts of business.

The Fastest Ways to Grow Your Audience

The way we approach social media is transforming, and how people utilize these tools remains on the rise. That is why you will want help from seasoned experts that know how best to utilize these resources. To grow your business using social media as a means of expanding and gaining additional clients, you will need the guidance of professionals that have done the same over the years. Whether you are someone that is looking to expand your business and your clientele, or you are simply running a Facebook group and developing an online presence, the right guidance, training, and mentoring are all essential.

See how Branding Innovations Today will help you to expand your reach, and cater to greater numbers of clients than ever before. Here, you will find professionals that want to show you the best ways of getting things done. Never again will you have to play guessing games when it comes to the social media marketing of your company. Learn more today when you get in touch with us!

Serif and Sans Fonts for Print Text

Here at Branding Innovations Today, we’d like to tell you why it is important to understand the concept of serif vs. sans serif when it comes to your business website and subsequent design efforts. When you come to better understand these concepts, you are going to be considerably less stressed and overwhelmed when it comes to making typeface decisions regarding your website. Serifs are more easily identified in certain fonts, and it is widely believed that they make texts more readable and easy on the eyes when utilized in specific fonts. Utilizing these factors can give results of which the opinions could vary from person to person when they are visiting and checking out your website.

What is more commonly used in the various forms of media? Serifs tend to be the more common option when it comes to printed media. There are a number of reasons behind this, including their use in books, newspapers, and the majority of magazines out there today. Things that are shorter elements of what you are dealing with, like graphs, credits, captions and the like can make use of a sans serif style typeface; this is ideal in a number of situations. You must also take your audience under consideration when it comes down to this all; many factors go into choosing what you should decide to use!

What Works Best Where?

If you are creating something that is primarily going to be read by young children who may be just barely learning to read, it is best to go sans serifs. This is because the forms of the letters will be simplified and more easily recognizable. It is important to do research before you make any big decisions here. In this circumstance, a typeface that is free of serifs is definitely going to be the way to go, thus making the material more accessible to the target audience.

You also need to take into consideration how well your text is going to be reproduced on the actual web page. Viewing examples of this early on is all the more vital. The more delicate of serif designs are actually very difficult to reproduce accurately and faithfully via the Internet on web pages; patterns tend to break up, and printing in CMYK will give the impression of weak and fuzzy edges. It is all the more important that you get an idea of what you are working with and how it will come out looking in the end.

So, what should you do in the long run? Once more, this differs between circumstances, and you need to get a better idea of just how much good one or the other could do for you, as well as who your intended customer base is. What color are you going to have for your text, and for the background? All of this can strongly impact what you are doing; this is a big part of your marketing endeavor, and as such, it needs to be done in a manner in which it will appeal to your customers! This is Branding Innovations Today, hoping you will check back soon because we have more business website advice to share with you!