Customer Data Platforms

Here at Branding Innovations Today, we understand the importance of data from your clients. It is important to learn what makes one of these work, and discover what benefits it can bring to your company. No one is better suited to guiding you; we will do our part to make sure people have what they seek. Many companies have grown and become successful since they were able to build strong customer relations, coming to better understand and appreciate the people that utilize their goods and services. Through a combination of data warehouses and channel-centric tools, people are on their way to where they need to be a business managers and owners. You should select tools that will improve your business, too.

Choosing the Right Ones

The data methods have their own advantages. They store and use data in varied places. The typical siloed approach can make a customer-centric approach to business and analyzing data more difficult. Marketers are looking to build experiences that cater to the way customers interact across the multiple touch points, when and where they want. Traditional data methods can lead to a disjointed and often convoluted experience. Customer data platforms, or CDPs, can help immensely. It enables you to reach a level of customer understanding you would not get elsewhere. Utilize the guides that we offer you, and there is no limit to what you can do and accomplish.

See what we at Branding Innovations Today will do to help you out here. These data collection tools and services may help you to work better as an entrepreneur. Get what you have been looking for this whole time, and see promising results sooner than you thought to be possible!

Younger Consumers and Email

We at Branding Innovations Today understand email and what it brings to the table. But with the advent of social media on other sites, are younger customers over the use of email, instead opting to settle for these portals instead? The trends may not be what you think. In fact, you may be surprised to discover that the use of email, particularly from younger customers, has actually gone up. These increases have been steady over the past several years, and are expected to further increase over the course of the next five years, according to recent pieces of research.

The Expected Trends

It is surprising that the use of email is increasing in a time when social media networks are largely becoming a dominant presence in world marketing. The survey done was from 1,200 American consumers that use digital communication, with 274 from Generation Z (ages 13-21), 456 from the millennial group (ages 22-34), and 470 from Generation X (ages 35-50). 85% of the Gen Z group said that they used email in the past month, as did 89% of millennials and 92% of Gen X. Of the groups analyzed here, the only one that claimed a decrease in email usage was 20% of the Gen Z group, while everyone else has said it has increased or stayed the same. Of these groups, the majority of people involved say that they expect their email usage to increase as well.

See what we at Branding Innovations Today will do to help you out in exploring the possibilities with younger customers, and their use of email.

Optimizing the Most Important Pages

You are currently leaving money on the table, but there is an easy fix, and Branding Innovations Today is here to help you out. It is important to understand just how vital a “thank you” page is when it comes to running your own business. Sometimes called confirmation pages, this is where someone will end up after they make a purchase. It is important to make the most of this page, which should serve the purpose of confirming the transaction, measuring conversions, and presenting another offer.

What This Means for You

When it comes to your thank you page, for every 10 people taking an offer, there are two that want more. Increase the value of a transaction by offering your clients what they need. Each step in the funnel needs to be adhered to if you want to see the best possible results. Confirm the prior transaction, measure conversions with an analytic program, and make the next offer in the funnel. Just by doing these things, you can find yourself well on the way to new levels of business success.

Here at Branding Innovations Today we are doing our part to bestow upon people the resources that they need for business success. The opportunity for you to continue broadening your horizons has arrived; this is everything you need to have successful sales transactions with your business for years to come. Call today and learn about what we can do for you.

Marketing in the Distracted World

Here at Branding Innovations Today, we know how to help you when it comes to changing marketing trends. The new conditions of the world call for new strategies and people in positions of business marketing find themselves perplexed and puzzled. Digital media has become a way of life, and the overabundance of these tools in lifestyles means people are distracted with other things. That makes reaching your target audience that much more difficult. Ads are often blatantly ignored and neglected outright. That is why it is time to take a second look at things.

How to Rise Above Distractions

How does one rise above the distractions when marketing their business? This is a tough question to answer, but there are ways that you can do things. Rise above the short attention spans of your patrons. As 60% of digital ads are never viewed by human eyes, the time to make changes has come. Take the time to do personal marketing, and go for quality over quantity. You can get the results you want, but it takes time to develop an endeavor that will work. You need to not rush when it comes to these marketing situations; taking the time to handle things in the most appropriate and effective manner, depending upon the circumstances, can get you what you need.

Let the team at Branding Innovations Today lead you toward success with marketing in a world plagued with distractions. Your personalized approach can be the solution; show your clients you are looking out for them, and want to have their business. We can easily answer the questions that you have.