Product Launch Content

What is the best new type of content to support a product launch? At Branding Innovations Today we are aware of your goals, and will find the best ways to get you there. You need a story that is going to explain why your product is important, and why people will want to set out to purchase it for themselves. What is it, who was it made for, and how will it ease the lives of people that use it? All these things should be considered when you set out to do a launch and back it up with your campaign.

Your Best Options

It is important to understand that a piece of content that stays relevant over time is more likely to get the word of your product out there than a new post that is intended to accomplish the same objective. These factors, combined with things like a small e-mail campaign, as well as campaigns on social media and blogs, can help to give you an edge and an advantage. All these things have resulted in an overall spike for company’s rates of success when rolling out a new product; see how this could work for you.

At Branding Innovations Today, we know how and why this approach works and will encourage you to follow through so that your new products get the attention and sales that they deserve. Get in touch with us now, and you will know that you have made the right decision for your future.

Why Above-the-Fold Content Matters

One common complaint many web surfers share is when they have to scroll too far to get to the actual content they are searching for, it interferes with their user experience. At Branding Innovations Today, we are here to help. The people who are searching for the products and services your business offers do not want to scroll past ads to find what they are looking for; they want to see their desired content right away. And this is where above-the-fold vs below-the-fold comes in. The portion of the page that the viewer sees right away is known as the above-the-fold content, and as Google improves its algorithms, it is becoming increasingly important.

How It Works

Users are more likely to engage with above-the-fold content, so your website’s key functions are going to need to appear at the top of the screen, and designers will need to do research into their site users to find out what their average screen size is while also keeping the site’s responsiveness in mind. If your site doesn’t have a lot of above-the-fold content or if you have too many ads that are visible on the screen, Google doesn’t view it as a good user experience, which means your site will not make it to the top of the search results.

Are You Being Penalized?

Google penalizes sites that have too much below-the-site content, and if you believe that your site has been negatively affected by this penalty, you’ll want to go over your layout and see how you can move the relevant information above the fold so that you can begin the process of recovering from the penalty. This major search engine offers a tool that will allow you to see how your site looks on screens of different sizes, and this is a good starting point. Google’s algorithm will automatically reflect your changes the next time a bot crawls the page, which may take several weeks. For more information about increasing your business website, check back with the pros at Branding Innovations Today!

Influencer Marketing

When it comes to your business, influencer marketing remains a way that you will continue to get much of your publicity. Here at Branding Innovations Today, we understand how important it is to have the voices of opinion leaders harnessed, in the most authentic and natural possible way. It is something that will continue to evolve; naturally, you should have every advantage when it comes to your needs in the world of marketing and promotion of your products and services. With a new year upon us, it is important to know what the top trends in the new year will be.

Top Trends to Shape Influencer Marketing

What influencer marketing trends are going to be the big ones that shape 2019? A sizable shift to influencer marketing will be the most noticeable thing, along with all eyes being on micro-influencers. Another substantial change will be video being more widely adopted; it is something that marketers have continued to use over the years to attract customers, and it has reached new heights in terms of popularity and effectiveness. A focus on data and accountability will be noticeable as well, and employees as influencers will be a reality. With these changing trends, you need the guidance of pros that can keep you ahead of the game.

Let the team at Branding Innovations Today be the ones that help you get where you want to go. We have seen the formation and growth of influencer marketing and want you to have every advantage when it comes to changing your business opportunities. Get in touch today to learn more!

Video Marketing

Here at Branding Innovations Today, we know the importance of video marketing. You may be aware of the explosion in popularity when it comes to customers demanding video. In fact, it is estimated that by the year 2019, nearly 80% of all Internet traffic will be there for video content. And this is not limited to people that are just there for the sake of watching “trendy” videos. People are more likely to buy a product or utilize a service if they see video content of it, or of a testimonial. You can be a more conscious and confident decision maker when you have this guidance. You need to ask yourself, are you ready to embrace this process?

Tips for Success

There are many things to take under consideration when it comes to this video marketing process. You may not realize it, but video ads are already impacting paid searching. See the advantages of comparative data on video, versus on formats like text and display. You can format and utilize creative tips to improve your results, and get firsthand accounts of the innovations that remain influential and important to entrepreneurs. When you come this way, these things will no longer be a mystery. Learn more today about what our expertise can do for you, and what makes this the best way of getting things done.

See what we at Branding Innovations Today will do to aid with your marketing needs. This is the best way of getting video marketing results, and we will not stop when it comes to guiding you. Come to us today with the results that you are searching for. When you get in touch, there is no limit to what you can do.

Ruining Email Marketing

We at Branding Innovations Today understand the importance of your marketing, and that you surely use email as a part of it. It is one of the most original and successful forms of a digital marketing endeavor. But one must be careful when they utilize these means. Essentially, one misstep can ruin a campaign. Incorrect spelling or a broken link are just some of the ways that your marketing can be negatively impacted. The seller/entrepreneur must have credibility on their side, and we do not want you to lose it. There are many ways you can remedy these problematic situations, but you are best off avoiding them altogether.

Top Ways to Ruin a Campaign

So, how is it people end up potentially messing up a promising email campaign? Making a message too wordy can be a mistake; the average adult has an attention span of only eight seconds. Do not put subject lines that will land you in a junk folder or continue to preach about yourself; customers are interested in what you are offering, and not your problems. Avoid deceptive subject lines, and “no reply” sender addresses that create a “one way” relationship with clients. Broken links, typos, valueless content, and too many calls to action can overwhelm and frustrate your client, rather than inform and educate them. Keep all these factors in mind when it comes to the process.

Let us at Branding Innovations Today keep you moving in the right direction when it comes to your campaigns. Our advice has helped many people to streamline their email marketing, and make the process more effective. This is the best time in which to begin setting the changes into motion.