Facebook Contests

At Branding Innovations Today, we know that Facebook is integral to promoting your endeavors. With two billion users, and 70 million business pages, it is no surprise that Facebook is a site that continues to be essential for those that want to get the word of their businesses out there. But in a crowd of 70 million, how do you make yourself stand out? Interactive content is a better attention-getter than static content, so finding a way to incorporate this is an important part of your marketing strategy. Contests are one such way of making this happen.

How to Run a Facebook Contest

It is important as someone running a Facebook contest, that you take the time to review all applicable laws and regulations. It is also important to make it clear to the potential entrants that you are running the contest, and not Facebook directly. Some things to avoid include running a contest on your personal timeline, and encouraging sharing the contest to gain extra entries; the latter, along with use of tags to enter a contest, can be frustrating and are expressly prohibited by Facebook’s rules. Like or comment to win, photo caption contests, and trivia contests are a few potential ideas, and all should be taken under consideration here.

See how Branding Innovations Today we can help you to get what you are looking for in terms of utilizing Facebook contests for helping promote your business and endeavors. When you are ready to learn more about these methods and strategies, get in touch with us!

Digital Marketing

See why at Branding Innovations Today we can be your best bet for digital marketing resources. A big part of the marketing strategy for any business is digital these days; your enterprise is surely no exception. This is because consumers and business alike are almost always online; it is natural to want to cater to people where they spend most of their time. Things can get overwhelming when it comes to getting one of these enterprises off the ground, so what can you do to make these things happen in the best of ways?

The Digital Marketing Strategies to Use

Your digital marketing strategy is the series of things that you will do to achieve your goals using an online presence. It can seem intimidating and overwhelming at first glance, but you can simplify your campaign into realistically attainable smaller goals, and gain and garner progress over the course of time. Begin building the persona that goes along with each of your classes of buyers, and identify the goals that will help you to attain your ultimate goals. Evaluate your existing channels, and you will find that your path to success involves bringing it all together.

At Branding Innovations Today, we can tell you what you need to know about these strategies. When you decide you are ready to take things to the next level and apply these digital strategies, you should take the time to get in touch with this company. There is no time like the present to begin making these things happen, so find out more today.

Success Through Blogging

At Branding Innovations Today of Las Vegas, we know blogging is a major part of what you do. It should be a priority for everyone in the marketing world, even well into the new year. Plan your content for the rest of the quarter and the next quarter well in advance. This is easier to do with a look at your recent date and the current state of blogging. There are numerous trends of which you should be aware, including the rise of business blogging, and how it has more long-term benefits than more traditional marketing efforts. But, how can you apply all this to your own endeavors!

Shaping Your Strategy

Amongst the things you will find is that longer blog content tends to do a better job, with average word counts having increased. People have admitted to skimming blog posts, and list-based headlines tend to be preferred. In fact, over half of business bloggers have said that blogging is their top business marketing priority! Many more are planning to increase use of blogs. Quality blogs are often shared by people that believe the content could be helpful. You can clearly see the way people have confided in blogs and their importance, so as a business person, this is something you should not overlook in your position!

Let the team at Branding Innovations Today steer you toward something better and more reliable. Blogging can be one of the most important things for you and your business, and for this reason, I am going to be the one that steers you towards the things that you want the most. It means less for you to worry about, as you are sure to see soon. Call us today, and we can set this plan into motion for you.

Data Visualization with BIT

Find out how Branding Innovations Today will help you with the process of data visualization. Visual representations of data are often the most simplistic and effective kinds. You may not know that there are already many tools on the market that are serving this purpose already, and that utilizing them could have positive effects on analyzing and changing the results attained by your business. You want original, reliable, and comprehensive data that represents the situation depicted, so find out more about how this is going to turn things around for you and the company you represent.

The Resources You Need

There are many portals that you can bookmark, enabling you to get what you need and get what you have been looking for in terms of visualization. Statista is one such site; it is available for free, with a premium version available for just $49 a month. Find reliable market data with the greatest of ease utilizing this simplistic interface. Through Google Trends, you can get the most reliable information about what people are searching for online, and how these trends have changed overnight. Likewise, if you see specific data or charts, you can probably find them via HubSpot Research. Regardless of your needs, chances are one of these many tools will suit your needs and what you are trying to accomplish.

At Branding Innovations Today, we can help you to fully utilize these resources. That is why we have taken the time to analyze the aspects in question, bringing people to sound conclusions in which they have the data they have been looking for all along. Get in touch with us now, and learn about how this could benefit you.

Your Cover Photo Size

Let the team at Branding Innovations Today tell you about the best results with cover photo sizes; taking the time to do this correctly can have a positive impact on your buyers. It is one of the first things people will see when they come to your portal, so having the advantage when it comes to a first impression remains more important than ever. If your cover photo does not have the correct dimensions, it can have a negative effect on how your customers and potential clients perceive you, so taking the time to do this correctly is more important than ever. We are happy to be the ones that set the process into motion for you.

Ideal Size on Each Platform

For cover photo sizes, it is good to have a reference so that you know what to expect, and can get the best possible results. Differences between desktop and mobile should always be taken under consideration; you need to be aware of what devices your clients are using, and how these can display content differently. For example, on Facebook, your cover photo will look slightly different on the two formats, with more visibility on mobile at the top and bottom of the image. On LinkedIn, you will want a 4:1 aspect ratio; or four times as wide as tall. Similarly, on YouTube, channel art will look different on the desktop, mobile, and TV alike. Taking the time to prepare for each possibility can give you an edge.

At Branding Innovations Today, we are happy to continue offering you advice about cover photo sizes. We know you want to give your clientele the best possible experience, and this is the ideal way to get started. Get in touch with us now, so we can put a plan into place for you!

Do Your Customers Trust Your Business?

We know here at Branding Innovations Today of Las Vegas how important it is to have the trust and the loyalty of your clientele, and for you to be perceived by them in the same way. As small to mid-size businesses comprise a major portion of the American economy, and with all the news headlines running rampant in the world today, it is important to be trusted and respected. For this reason, we want to help you. Even on a minimal budget and just starting out, moving up in the world, there could be essential ways for you to keep your business in the spotlight, and in a positive manner.

What Makes People Distrust Your Business?

These are many factors that can lead people to distrust or be less likely to use your business, and it is important that you have these factors working in your favor so that you can continue to get what you have been looking for. Things like only operating online, not having a presence on social media, not dealing in goods/services made in America, not keeping standard hours of operation, not giving back to the community, and only accepting PayPal are all things that could potentially work against you. But by knowing these things in advance, you can work towards an advantage.

Here at Branding Innovations Today, we will help you to achieve your goals when it comes to having your business be trusted and respected. We would like to see you have an advantage over other similar businesses, and continue to channel and garner success. These factors can result in you ending up where you have always wanted to be; call us today and get what you need!

Connections via Metadata with BIT

At Branding Innovations Today of Las Vegas, we understand the importance of metadata, and how it could be utilized for the good of your business enterprises. As the foundation of any organization that is driven by digital means, you need to know what it means to fit these pieces together, so that you may get what you have been looking for. Everything must be put to the proper use; everything and everyone in the business space has a role to play here, and it is important to make this happen in the best of ways,

What This Means for a Business

Everyone in your workspace has a duty when it comes to the use of metadata, and everyone doing their job is essential; each person relies on the other in many regards. For instance, a copywriter will be focused on how to attract interest from the key groups being marketed to. Conversely, the product manager will be concerned with how different demographics will react to product features, thereby tracking said features and the prices of competitors. A data analyst can look at what geographical regions most often by the product, as well as which ones most often return said product. There are many challenges here, but by uniting and utilizing metadata, you can give yourself an advantage.

At Branding Innovations Today, we know and understand what metadata means to a business, and why it is important to bring it all together for the sake of prolonged success and prosperity. When you are ready to do these things, get in touch with us so that we may begin helping you out.

Your Instagram Ad Campaign

At Branding Innovations Today, we know that Instagram is likely a part of your everyday promotional efforts. It is important to understand what you are dealing with, and the best ways to incorporate it for use in your business. People often have assumed that these ads are the same as Facebook ads since Instagram ads have been added to the kinds of advertisements present on Facebook. It is vital that you consider these two unique platforms. Find out today what you need to know before you set out on a campaign, so you can get the best possible results.

What to Know Before Your Campaign

As someone using Instagram ads, it is important to know that there are two kinds. Story ads, and the ones that will appear in the mobile feed. Mobile feeds are no different from those that appear in a Facebook news feed, and can consist of an image, a video, or both, and saved like normal posts. Story ads have no Facebook equivalent and are part of the chat feature, taking up an entire screen but being shorter than regular videos. For building brand awareness and sending traffic to your website, these can be ideal. Both types of ads are mobile-only, and there are many formats to choose from, each of which has its own advantages. Max video lengths are shorter than those of Facebook and do not require hashtags. As you will find, the effectiveness and potential engagement can justify the cost and then some.

Find out how the team at Branding Innovations Today can help you with your Instagram marketing efforts. To discover what we can do to help you out when it comes to promoting yourself via this social network, come to us today.

Blog Posts

Here at Branding Innovations Today, we understand the importance of creating blog posts and content. Properly sourcing ideas is important, and you want to be someone who has access to the best in strategies and methods, so that you may come out on top where you want to be. Whether you are someone who has extensive experience as a blogger, or you are just getting started when it comes to this process, it is never too late to learn some new tricks and add to the process. We can tell you everything that you need to know when it comes to blogging.

What’s the Best Way to Do Them?

There are many ways that you can become a better blogger. Something as simple as getting tips from colleagues and peers can make for a world of difference. Do not be afraid to “free write” if you are drawing a blank; in fact, starting with a completely blank document and writing everything you know about a subject can be a solid way of getting off the ground. Outlining and doing all your main research can be effective as well. Clarity, not complexity, should be your emphasis and desired goal here. There has never been a better time for you to get what you have been looking for as a blogger, and we are happy to offer aid and assistance.

You need Branding Innovations Today to show you the best way to create powerful, effective blog posts. It is vital to blog effectively as a business professional, and we understand your situation here. Get on the phone today, and we will be happy to work with you and be your guides.

Short Attention Span Solutions

At Branding Innovations Today, we understand the importance of appealing to the proper in any business endeavor, and why it is important to get and keep the attention of anyone seeking your products or services. But is there a short attention span solution that could improve the way that you do things? Believe it or not, more people are spending time reading e-mails, despite an oft-believed myth that people have dwindling attention spans. It is worth noting that people on mobile devices spend more time reading the e-mails that they receive.

Optimizing E-Mails for Short Attention Spans

Even if attention spans are increasing, they are still short. There are many strategies and methods that should not be overlooked in this process. Subject line and preview text should align well with the content of the e-mail. Your design and composition should be mobile-aware, as more people than ever before get their mail from a mobile device. Heads, sub-heads, bullets, and other direct, “to the point” means are essential for while you have the attention of your reader. Use compelling images and the right links, and you will be on the road to getting your message across to your reader in the time you have their attention.

Branding Innovations Today understands the struggle that business leaders face when it comes to getting their point across to their demographic, as well as why this is important. When you are ready to come on board and utilize these methods to achieve greater results with your e-mail marketing, give us a call!