We at Branding Innovations Today understand the importance of micro-influencers. Influencer marketing has been growing over the past few years, and people are looking to understand these trends, so that they can utilize the resources at hand for improving their own relevance and reputations. In 2017, nearly half of marketers decided to increase their influencer marketing budget. If you are thinking of doing this, you need to ask yourself how to discover the right influencers, the best way to reach out to them, and what success will look like in such a campaign. Micro-influencers, those with a niche following, are what you need to focus on here, as they can make all the difference.

How to Run a Campaign

If you are ready to run a campaign using micro-influencers, our step-by-step instructions can be the best way for you to get what you have been searching for. Plan and strategize using the methods at hand, and find the micro-influencers that are best suited for what it is you are trying to accomplish with your company. Reach out to your target micro-influencers, target your campaign, and above all, measure the results and the effectiveness. Some possible goals to measure include brand awareness, increased sales, customer retention, and an increased following on social media. Someone looking for results will see themselves well on the way with what they find here.

Let us at Branding Innovations Today be the one to show you how to run your own micro influencer campaign. When you have control of your campaign and are utilizing these resources, it can be the beginning of something spectacular for you and your business. Call me today; and you will know you are on the way to success and results.

Growing Your Facebook Audience

At Branding Innovations Today, we understand the importance of Facebook, and how it can help you to cater to a larger clientele. In the past decade, social media has grown by leaps and bounds, with Facebook being a site that people continue to utilize in their everyday lives. If this sounds like you, surely you know about the potential for the future, and why bringing social media to the workplace can result in you getting more exposure, and growing amounts of business.

The Fastest Ways to Grow Your Audience

The way we approach social media is transforming, and how people utilize these tools remains on the rise. That is why you will want help from seasoned experts that know how best to utilize these resources. To grow your business using social media as a means of expanding and gaining additional clients, you will need the guidance of professionals that have done the same over the years. Whether you are someone that is looking to expand your business and your clientele, or you are simply running a Facebook group and developing an online presence, the right guidance, training, and mentoring are all essential.

See how Branding Innovations Today will help you to expand your reach, and cater to greater numbers of clients than ever before. Here, you will find professionals that want to show you the best ways of getting things done. Never again will you have to play guessing games when it comes to the social media marketing of your company. Learn more today when you get in touch with us!

Serif and Sans Fonts for Print Text

Here at Branding Innovations Today, we’d like to tell you why it is important to understand the concept of serif vs. sans serif when it comes to your business website and subsequent design efforts. When you come to better understand these concepts, you are going to be considerably less stressed and overwhelmed when it comes to making typeface decisions regarding your website. Serifs are more easily identified in certain fonts, and it is widely believed that they make texts more readable and easy on the eyes when utilized in specific fonts. Utilizing these factors can give results of which the opinions could vary from person to person when they are visiting and checking out your website.

What is more commonly used in the various forms of media? Serifs tend to be the more common option when it comes to printed media. There are a number of reasons behind this, including their use in books, newspapers, and the majority of magazines out there today. Things that are shorter elements of what you are dealing with, like graphs, credits, captions and the like can make use of a sans serif style typeface; this is ideal in a number of situations. You must also take your audience under consideration when it comes down to this all; many factors go into choosing what you should decide to use!

What Works Best Where?

If you are creating something that is primarily going to be read by young children who may be just barely learning to read, it is best to go sans serifs. This is because the forms of the letters will be simplified and more easily recognizable. It is important to do research before you make any big decisions here. In this circumstance, a typeface that is free of serifs is definitely going to be the way to go, thus making the material more accessible to the target audience.

You also need to take into consideration how well your text is going to be reproduced on the actual web page. Viewing examples of this early on is all the more vital. The more delicate of serif designs are actually very difficult to reproduce accurately and faithfully via the Internet on web pages; patterns tend to break up, and printing in CMYK will give the impression of weak and fuzzy edges. It is all the more important that you get an idea of what you are working with and how it will come out looking in the end.

So, what should you do in the long run? Once more, this differs between circumstances, and you need to get a better idea of just how much good one or the other could do for you, as well as who your intended customer base is. What color are you going to have for your text, and for the background? All of this can strongly impact what you are doing; this is a big part of your marketing endeavor, and as such, it needs to be done in a manner in which it will appeal to your customers! This is Branding Innovations Today, hoping you will check back soon because we have more business website advice to share with you!

Facebook Contests

At Branding Innovations Today, we know you likely use Facebook for the sake of promoting your business endeavors. If this sounds like you at all, Facebook contests are something to consider. One of these contests can be quite simple; just run the contest right through a status update on your timeline. As your goal is to increase engagement and reach, this can help you to attain the things that you need for your business to continue expanding and gain further exposure. While there are more complex options and choices for contests, there are a few that you could have up and running in mere minutes!

The Contest Varieties

For Facebook contests, there are some options so simplistic and to the point that they can be up before you know it, doing their job. Find an incentive that you can give away, and let people enter by liking the post. You can even include an image of the prize. Something like commenting to win is just as easy, and gives people what they are looking for in terms of engagement. “Solve to Win” and uploading of picture contests are some of the most popular options as well. There are also contests where someone captions a photo, as well as those that involve joining an e-mail list.

Let the team at Branding Innovations Today show you the best way to utilize these contests. We are happy to show you that there are useful and simple options that can have you everywhere you want to be, before you know it! Let this team be the one that is going to help you through trying times, enabling you to use Facebook contests to boost your prospects and clientele alike.

Branding in the 21st Century

At Branding Innovations Today of Las Vegas, we understand what you need to do to go about branding what you offer. How to go about doing this is more confusing and perplexing in the modern world, with all the changes that come about with the rise of technology and social media. What means should you use to establish yourself in the global marketplace today? Things like validation research and establishing a clear, focused goal can help you to get where you want to go as a leader in today’s world.

How to Build Your Brand

As someone who is looking to brand yourself and what you are marketing, it is important to keep things simple and to the point. Your clientele should know exactly what you are offering, and how they can get themselves there. To learn more about this can be something that puts you in a better way than ever before. Define and implement your brand voice; things should be refreshingly clear, credible, supportive, and forward-thinking. Leave an impact on the masses, and make sure that clarity is a thing. It means that your clients will know what they are getting, and will want to return for more.

See why Branding Innovations Today can help you here. We have long helped people to brand what they are offering so that they can achieve the levels of success and prosperity available to them here. If this sounds like something that could change your life and your outlook on business and a growing clientele, get in touch with us and get the facts.

Customer Experience in the Social Media Age

At Branding Innovations Today, we know the customer experience has changed. These days, using the social media networks to deliver the best in customer service is not simply an option; it has become a requirement. According to Twitter reports, customer service e interactions have increased 250%. In fact, two-thirds of all consumers are already using both Twitter and Facebook for their customer service. It is predicted that by the year 2020, 90% of all brands are going to be relying on social media in some capacity when it comes to their customer service and experience efforts.

Giving Clients the Best Experience

For customer loyalty, having a grasp on social media is more important than ever. With the advent of social media, things have changed considerably, so it is important that you are open to new options. Traditional customer loyalty programs are not what they used to be, as many people are discovering. Many businesses have built loyalty without such a program, including Amazon and Uber, both of whom have been game changers in their respective fields. Promote engagement with your clients, and you will see the results you want coming your way sooner.

Let us at Branding Innovations Today keep you informed of these changes and what has been happening over the years. You deserve a better life when it comes to helping your clients, and with the tips and tricks of the trade we share with you, it can finally be reality. Learn more here and now from us.

Facebook Groups

At Branding Innovations Today we understand the importance of promoting your products and the interests of your company. Starting a Facebook group may be your best option for doing so. With a group, you can boost your engagement substantially, much to your delight. More than a billion people around the world use Facebook groups, and when you come to us, we can tell you about the advantages of using one; they allow people to engage in interactive conversions and participation, much to the delight of consumer and company alike.

Groups Versus Pages

Although groups and pages have many similar attributes, it is important to know some of the features that come along with running a group. You will have access to built-in analytics, and the option of being able to set your group as private (either closed or secret, depending upon what you need).

As someone running a group, you can post documents, create polls, and buy and sell within the group. Group chats with your members are also possible, and group members receive notifications about new posts to the group. Starting a group is straightforward, with you simply having to fill in the information asked for on the screen. From there, you can follow simple instructions to spread the word and gain the members that you need.

Branding Innovations Today understands why Facebook groups are something valuable for those that are looking to reach a new level of interaction and promotion with their client bases. When you come to us, we will tell you the advantages to having Facebook groups, and how this could prove useful to your organization.

Dynamic Marketing

We at Branding Innovations Today know about dynamic marketing, and the importance it has. Understanding these things can be easy, but implementing them can be more perplexing. Marketers want to give their clients a more personalized experience. The goal is not simply aimed at increasing business, but fulfilling the higher expectations that people have these days. There are many simple ways that marketers can use this dynamic content to achieve bigger and better things. When you come to us,

Ways to Use Dynamic Marketing

Dynamic marketing can be the solution to many things in your business endeavors. You will want to move away from using static content that never changes; it is not a good situation to find yourself stuck in, and your clients will likely walk away bored, looking for the next company that can better suit their needs. Dynamic content is easy to personalize, and is extensible, interactive, and seamless, so that you can get the best of all worlds here. In conclusion, it is the best way for someone like you to move away from the outdated ways of doing things, and getting more promising results.

Let us at Branding Innovations Today show you the ins and outs of dynamic marketing, and the role it can play in your business endeavors. Already, we have helped people to reach new heights; this team stops at nothing when it comes to helping men and women to break away from the past and embracing newer and more useful methods. Call today to get the info you need.

E-Mail Marketing

At Branding Innovations Today we understand that e-mail plays a substantial role in your advertising and promotions. Chances are you came upon us from a link that you found in an e-mail. E-mail marketing is a useful, vital tool that will help you to engage and nurture the leads that you have. The concept is still growing, with many people coming this way to learn more about the process. Gmail alone, for example, has a billion worldwide users, while overall there are estimated to be three billion users of e-mail by the year 2020. For this reason, it is important that you take the time to learn about how to market yourself and make these things happen for your business.

What to Start, Stop, and Keep Doing

Let us show you more about how to handle your e-mail marketing. Send e-mails to lists that want to hear from you, and have a clear and concise goal for each of them. Personalize and test your e-mails, and send e-mails from a personal account, not an automated “no reply” one. Experiment with sending e-mails on different days of the week, and engage with the contacts who have actually submitted forms, not just those whose information you have imported. Likewise, you need to be thoughtful about your subject line, and if you are being blocked or marked as spam, it is important to find the source of this and fix it as soon as possible.

Let us at Branding Innovations Today guide you to better things, so that you may achieve the desired business successes. When it comes down to things, there is no team better suited to help you learn about these concepts and where they could take you as a marketer. Learn more when you give us a call today.

Shifts in Digital Marketing

At Branding Innovations Today, we have seen the world of digital marketing change and evolve. Technology continues to grow and expand by leaps and bounds, and as you use digital marketing processes for your business and enterprises, it is important to stay on top of the big trends. Learning about these things has helped others to attain a stronger understanding of how their careers can change. Call on us today, and we can tell you more about the three largest shifts in the world of digital marketing, and what it means for someone in your position.

The Three Big Shifts

It is important to incorporate these shifts into your strategies. Advertising is going native; essentially this means that what looks like valid content for your website is an ad. These can be found in feeds and social media posts, recommended content, and the paid inclusion model. Experiential and long-tail e-commerce are becoming commonplace. That is why you need to create an experience that is fun, unique, experimental, and customized. Simply selling commodities on price is not what it used to be. Lastly, everything is becoming commoditized. Digital marketing is about getting customers and increasing their value. Lower the barrier to acquiring customers, without reducing their value.

See how Branding Innovations Today can help you to find what you are looking for. These shifts are things that you should jump on when you get the chance, so learn about how much good we can do you when it comes to these concepts. Call on us, and you can be on the way to greater things.