Younger Consumers and Email

We at Branding Innovations Today understand email and what it brings to the table. But with the advent of social media on other sites, are younger customers over the use of email, instead opting to settle for these portals instead? The trends may not be what you think. In fact, you may be surprised to discover that the use of email, particularly from younger customers, has actually gone up. These increases have been steady over the past several years, and are expected to further increase over the course of the next five years, according to recent pieces of research.

The Expected Trends

It is surprising that the use of email is increasing in a time when social media networks are largely becoming a dominant presence in world marketing. The survey done was from 1,200 American consumers that use digital communication, with 274 from Generation Z (ages 13-21), 456 from the millennial group (ages 22-34), and 470 from Generation X (ages 35-50). 85% of the Gen Z group said that they used email in the past month, as did 89% of millennials and 92% of Gen X. Of the groups analyzed here, the only one that claimed a decrease in email usage was 20% of the Gen Z group, while everyone else has said it has increased or stayed the same. Of these groups, the majority of people involved say that they expect their email usage to increase as well.

See what we at Branding Innovations Today will do to help you out in exploring the possibilities with younger customers, and their use of email.

Optimizing the Most Important Pages

You are currently leaving money on the table, but there is an easy fix, and Branding Innovations Today is here to help you out. It is important to understand just how vital a “thank you” page is when it comes to running your own business. Sometimes called confirmation pages, this is where someone will end up after they make a purchase. It is important to make the most of this page, which should serve the purpose of confirming the transaction, measuring conversions, and presenting another offer.

What This Means for You

When it comes to your thank you page, for every 10 people taking an offer, there are two that want more. Increase the value of a transaction by offering your clients what they need. Each step in the funnel needs to be adhered to if you want to see the best possible results. Confirm the prior transaction, measure conversions with an analytic program, and make the next offer in the funnel. Just by doing these things, you can find yourself well on the way to new levels of business success.

Here at Branding Innovations Today we are doing our part to bestow upon people the resources that they need for business success. The opportunity for you to continue broadening your horizons has arrived; this is everything you need to have successful sales transactions with your business for years to come. Call today and learn about what we can do for you.

Marketing in the Distracted World

Here at Branding Innovations Today, we know how to help you when it comes to changing marketing trends. The new conditions of the world call for new strategies and people in positions of business marketing find themselves perplexed and puzzled. Digital media has become a way of life, and the overabundance of these tools in lifestyles means people are distracted with other things. That makes reaching your target audience that much more difficult. Ads are often blatantly ignored and neglected outright. That is why it is time to take a second look at things.

How to Rise Above Distractions

How does one rise above the distractions when marketing their business? This is a tough question to answer, but there are ways that you can do things. Rise above the short attention spans of your patrons. As 60% of digital ads are never viewed by human eyes, the time to make changes has come. Take the time to do personal marketing, and go for quality over quantity. You can get the results you want, but it takes time to develop an endeavor that will work. You need to not rush when it comes to these marketing situations; taking the time to handle things in the most appropriate and effective manner, depending upon the circumstances, can get you what you need.

Let the team at Branding Innovations Today lead you toward success with marketing in a world plagued with distractions. Your personalized approach can be the solution; show your clients you are looking out for them, and want to have their business. We can easily answer the questions that you have.

Marketing Changes

At Branding Innovations Today, we know changing your content marketing program is important. There are already many industry changes being predicted, and we intend to be the team that helps you come this way. For instance, video has become more widespread, and is practically a requirement now. As video content is huge and only continues to grow, those people that do not use it are already several steps behind. It works great on social media, and this is foreseen as one of the major changes to the world of marketing that you will need to embrace for maximum success.

How to Change Your Marketing Program

We help you to embrace changes in your content marketing. Obviously, you are going to want to incorporate video content into what you do; this can be one of the most vital changes. Tech costs were once something detrimental that made people shy away from video, but huge budgets are no longer necessary. Use video from one channel to another, and have some unique to each channel as well. An ongoing effort like this will grow your audience. Consistent production can be key to you achieving and attaining higher levels of success. With years of experience and knowledge, we can make this happen for you.

See how the team at Branding Innovations Today will help you to change your marketing efforts. To date, we have shown many people the future of marketing. You can embrace these resources and see something better for your future to come when you get in touch with us!

Making a Social Video

At Branding Innovations Today, we know and understand the importance of leaving an impact via social channels. People are coming to realize that the millions of people that use social media every day are a potential customer base that they absolutely cannot overlook. Video content remains one of the most powerful and impactful ways to leave an impression on these clients to be, so find out about what is necessary for a video, should you decide to make one to promote your business endeavors. Find out about what needs to go into your video for it to be the most effective.

The Key Ingredients

When creating video content, it is important to keep it short and to the point; between 30 and 90 seconds is ideal. Keep word counts to a minimum if there is text, and be sure the pacing is right. Also, be sure your video is optimized for specific devices; will they be watching this on a computer or a mobile device? As 65 percent of Facebook video views happen on mobile, it is important to take this under consideration, as well as the fact that people may be watching with the sound off. Use descriptive text, and have a clear call to action that will encourage your potential consumers. With these resources utilized, you can achieve the ideal outcome.

Find out how we at Branding Innovations Today can help you to make your social video a reality. There has never been a better time to act, and capture a larger customer base. When you come to us, we can tell you more about the resources and the best way to make this happen.

Twitter Chats

At Branding Innovations Today, we know businesses continue to utilize Twitter. You likely already use the site to promote your business and what you are marketing, and the odds are good that you have considered using the chat feature to reach a wider array of people. This is a fantastic way to expand your social following, generate active conversations, and to build the connections you need between your brand and the chat participants. There are many useful strategies and methods that people need to utilize to get the best possible results.

Hosting a Successful Twitter Chat

These chats are vital to your brand because they help you to build authority and establish leadership in your brand. You can enable business members to become influencers and make new connections with relevant users on the site. Share valuable info, and boost awareness. Remember to clearly define your purpose, and do the necessary research when it comes to your chat. Determine the ideal time in which to host your chat, and choose the topic and questions ahead of time. You want your chat to be both engaging and informative, and there is no time like the present to begin planning one for your brand.

Find out how at Branding Innovations Today we can have you en route to successful Twitter chats. You should not have to do these things on your own; we are happy to help and guide you when it comes to utilizing the best strategies as an entrepreneur. Get in touch with us today and see what we will do to help you out!

Social Media Keyboard Shortcuts

At Branding Innovations Today of Las Vegas, we understand the importance of using social media to accomplish your goals in reaching out to your clients. Did you know that there are keyboard shortcuts that you can use when utilizing social media websites and that these could simplify your workload by a considerable margin? Those few seconds can add up over time. Recent studies have shown that you can, quite literally, save up to over a week of workdays a year, just by changing your workload through the incorporation of these easy-to-use keyboard shortcuts.

What This Can Do for You

You may be a bit overwhelmed at these prospects at first glance, but we can tell you about what to expect, and an easy-to-remember way of getting the information that you desire. Many of the platforms offer a keyboard shortcut to show all the keyboard shortcuts. This is either “?” or “Shift +.” If you are using Facebook, these shortcuts differ depending upon your operating system. For instance, the code for Chrome on a PC is “Alt + #” while the shortcut for Safari on a Mac is “Ctrl+Opt+#” The numbers that you will in here correspond to other features of the site, including help, your timeline, friends, your inbox, your notifications, settings, and your activity log. There are also letter shortcuts for things like liking, commenting, and sharing.

At Branding Innovations Today, we know your time is important. That is why we are taking our time to make sure you are aware of these ways of getting things done. When you use these social media shortcuts, your business promotions and interaction roles will become far easier and faster.

Organizing Your E-Mail

Here at Branding Innovations Today, we know your e-mail is likely to be overflowing. Your online mailbox can contain the pieces of mail that could spell more clients, and possibly show you more about exciting forthcoming events. But there can also be spam and unwanted things in your box, which makes it more difficult to scroll through and find the essential ones. This makes it possible to lose out on important, vital matters, as you will find many of them forever loss in the mess. But as people with experience in these matters, we have access to tools and info that can change your situation here.

The Management Tools

You can start organizing your e-mail by getting rid of the old ones you don’t need. Unsubscribe to what you do not use or benefit from, and combine multiple accounts into one better-organized place. There are also downloadable tools that you can get, many of which are free. These resources have retained a solid reputation and could be a major step in the right direction for you. This will make it easier than ever to only see the e-mails that matter so that you will be rid of the unwanted spam or additional content that has been filling your box in recent years. And we are happy to make it happen and refer you to the best downloadable tools.

Let the team at Branding Innovations Today tell you more about what you need to know when it comes to e-mail management. We are still happy to guide people towards something better, and it is for this reason that we are the ones best suited to getting you results. Call us today, and find out how this can happen.

Getting New Customers Faster

At Branding Innovations Today we understand that you want to build a clientele for your business, and how difficult a thing this can be. You will want to make sure that what you are writing is the best way for you to reach your audience; all too often, people are doing what they believe is effective, but what they are writing is not necessarily attracting people to what they are doing. Do not rush out there and attempt something that could end up backfiring because you hurried when you should have taken your time and developed something to bring about results.

Common Mistakes

When attempting to grow your clientele, you need to be sure you are doing things right; many entrepreneurs are making critical errors without realizing it. Naturally, you want to advertise what you do, and get the word out about what you offer. You want to become a likable expert in your field, but this approach can end up being limited, so you should be ready to broaden yourself. Make it clear as to what people you are trying to attract, and demonstrate why you are the best choice for this prospect. If someone performs a side-by-side comparison of your business with another similar company, what can you tell your clients makes yours stand out, and the better choice?

At Branding Innovations Today we are dedicated and devoted to helping you here, showing how best to win over your clientele. When you get in touch with us, you will learn what you need to know, and why this team is your best bet for getting the results you desire.

Content Marketing Strategy

At Branding Innovations Today, we understand the importance of building a content marketing strategy. One such strategy can be the ideal way for you to attract new customers, educate your users, drive revenues up, and help you to grow and build a strong brand for any business that you are representing. For years, business owners have been doing this. In fact, 70% of markets have made more content this year than they did in the previous year, and the trend shows no signs of slowing down. This is one of the most sought-after skills, and one you should not overlook adding to your repertoire.

Steps to Building One

It is time to begin working towards establishing a content marketing strategy. It is important to start out by defining your goal, and researching and understanding your audience. Making this clear connection is the first and one of the most important steps of the process. Set up a blog, and update any current content that you may have. Build an ongoing email list, and continue to brainstorm content ideas regularly. Choose your format, and get paid ads that can help you to attain further exposure and attention. By doing these things, you can be on the way to better things.

When you get help from Branding Innovations Today you will see yourself on the way to success. Coming to us means that you will gain access to the resources that you have been looking for, and be on the way to bigger and better things. Call us today, and learn more!