Which PPCs Make a Difference?

How do you know if your AdWords campaigns are working? That can be difficult to answer. You want your ad spending to generate sales. As obvious as that may sound, determining how various factors in your AdWords campaigns affect sales can be a bit tricky. Disruptive Advertising performed a study where they looked at data from well over half a million keywords and measured the return-on-investment against a plethora of variables. They wanted to answer, “What predicts profitability in an AdWords account?” Check out the findings brought to you by Branding Innovations Today below. Then, put them into play in your own marketing strategies.

3        Powerful Lessons

  1. High CPC = low viability- With any pay-per-click, the more clicks cost, the less you’re making. In the study, it was shown that ROI quickly drops off as your cost-per-click (CPC) goes up. Even for costly products, greater CPCs were directly linked to a low ROI. In fact, paying more than $5 for an e-commerce click was essentially deciding you didn’t to make money on that product.
  2. Long-tail keywords don’t work- Based on the findings, you might think long-tail keywords would be the smart option. These have less competition and are therefore cheaper. However, that only works to a point. Keyword length affects ROI, and it seems that the most profitable keywords usually had 15 to 30 characters. When you think about it, it does make sense. Below 15 characters, two problems occur:
    1. It’s overly non-specific and generates low-quality clicks, or
    2. It has good volume and intent but is extremely competitive.

Above 30 characters (and particularly above 40 characters), and they’re incredibly specific and have reduced conversion intent. For instance, an account received 127 clicks for the term “how do I remove the terrible smell from carpet that has been flooded using household ingredients.” However, it never converted. Why? Typically, these readers are looking for a specific answer, like the types found on a forum or answer board.

  1. Higher clicks don’t equal greater conversions- A conversion rate of 5% and a click-through rate of 5%, you may think that doubling your CTR will double your conversions. Nope. As a rule, increasing your CTR typically decreases your conversion rate. There are exceptions, but in the study, higher CTRs were usually associated with lower conversion rates.

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Facts About Video Marketing

Here at Branding Innovations Today, we can tell you what you need to know about video marketing, so that you can better apply it towards your own business. Surely, you remember big hit videos that circulated everywhere on the Internet in recent years. In fact, many of them have attained levels of views in the billions. What if you had access to these secrets, and could use them for the sake of enhancing the exposure and transactions of your business enterprises? When you have access to what we will tell and show you, there will be no limit to the amount of exposure that you can have.


Facts You Didn’t Know

There are many things people are unaware of when it comes to the process of video marketing, and utilizing these methods can take you to new heights if done correctly. Over time, more and more video sites have launched, giving birth to the viral video. It was in 2009 that YouTube first reached a billion views in a single day. Over three quarters of all American Internet users watch online video content, with men spending 44% more time on YouTube than women. Reaching these demographics is essential if you want to get more exposure for your business and services. As we have been constantly studying online video trends, there is no one better to guide you and help you here.


See more about what we will do here at Branding Innovations Today for you. As we can tell you about the history of online video trends and how best to go about catering to a specific demographic, this is a team that can help you to find results. Call us today, and learn about how to make your video marketing experience complete!

Twitter Polls

At Branding Innovations Today, we know that utilizing the leading social media portals, including Twitter, is essential for you to get the word of your company and product out there. It is a challenge to get people to engage with you on social media, considering the competition you have, and the virtually unlimited potential clients that exist out there. Utilizing polls on Twitter might end up being the best options that you have here. By utilizing strategies that we recommend, there is no reason that you cannot take full advantage of these resources, and start steering yourself towards the results that you desire.


Utilizing Twitter Polls

Why is it that these polls on Twitter are something that remain in demand, and how can they help you to grow your clientele? For one thing, people will be able to engage and respond to a question, without the fear of being wrong (no one wants to be wrong with the unfavorable people found on social media websites). This way, you can give people an outlet without those challenges. Participation is easy, and it is a learning opportunity for those that come your way, not to mention for you as a business person. By being responsive and launching polls when your audience is active, you will achieve newfound levels of engagement.


See why at Branding Innovations Today we are your best bet for finding the best way to utilize these useful polls on Twitter. When you are ready to find out what this means and how you could change your business outlook through use of polls, get in touch with us.

Spying on the Competition

At Branding Innovations Today, we know that you deal with competition in your sector. This could be the perfect time to discover what these other businesses are doing. When it comes to competitive marketing and dealing with other businesses, one of the most important things to do is to know what other business have to offer, and what strategies and services they are presenting to the public. Seeing what other companies offering similar good and services to what you have can be one of the most important things that you take the time to do, so let us offer you advice and tips to set this process into motion.


Four Tips

There are legal ways to spy on the competition, and we can help you. As a retailer, you can set up separate e-mail accounts to track what the competition is doing; this is one of the simplest yet most effective ways to garner the intelligence you need to stay ahead of the game. See their follow-up strategies, and find out more about what this all can mean. You should also focus on retailers you know and love; there is a reason that these businesses remain beloved, and you could benefit from this knowledge. Guide your marketing with this info, and take the time to create a “wish list” as to what you’d like to accomplish, based on your findings.


See how we at Branding Innovations Today continue to help people keep a leg up on their competition. In conclusion, it is good to know these things; without the proper knowledge of what other people are doing, you will find this to be something better. Call today and get the facts you need.

Social Media for Businesses

Here at Branding Innovations Today, we understand that social media plays a vital role in your endeavors. A more general approach to social media from business owners can end up being a promising way of getting things done that is often overlooked; we are here to guide you and tell you more about what can culminate in you getting bigger and better results for your business. As a business owner, what should you be thinking about, and investing in? Are there long-term trends you should follow? Learn more today about what this means, and how we can help you out.


Tips to Maximize the Experience

What are the best tips for business owners when it comes to social media? Make a commitment, and show off your personality. Take the time to listen, rather than taking the time to promote. Focus channel efforts, and allow passion to drive content. Experiment with video, and get the most out of what you are offering. Boost and promote your top performers, and you can be on the way to something better all around. There are many ways that you can apply and utilize these concepts to your own efforts and endeavors, so it is important not to let up when it comes down to it all.


Let the team at Branding Innovations Today continue to help you with using social media for your business. Social media will be used regularly in your marketing efforts, so maximizing your potential here is more important than ever. Why go somewhere else, when the answers you need can be found here? Call us now, and you will soon see yourself in good hands.

Social Media Advertising

We at Branding Innovations Today understand the challenges that you face in promoting your endeavors on social media networks. As anyone setting out into this world will learn at first glance, just knowing exactly where one should start can be a challenge. There are so many aspects to this deal, including audience targeting, budgeting, testing, writing, designing, and analysis. Even those that are talented on the Internet and social media quickly see how overwhelming it can all be. But there is much to learn from the top brands and their own advertising efforts. Make a call today, and you can learn about what we will do to help you out, and where this advice can take you.


The Steps to Follow

The social media advertising blueprint is broken into the categories of awareness, consideration, and conversion. All three are important; you will need them all unless you have products flying off shelves or a campaign that is already viral. Too often, people are only set up to sell goods, rather than actually generate awareness. It is a challenge to immediately begin selling, yet it is one of the most common mistakes people make. Pros of social media marketing include easy-to-track campaigns, getting a complete picture, many targeting and retargeting options, and the affordability. Cons include irrelevant audiences, the lengths of time required to maximize results, risking ad fatigue, and potentially larger upfront investments. But with our guidance, you can streamline the efforts.


Let the team at Branding Innovations Today be the ones that take you where you want to go in terms of social media advertising. With our years of knowledge and expertise, you can be on the way to something bigger and better for your business endeavors. Call us today, and there will be no limit to what you can achieve.

Online Reviews

At Branding Innovations Today, we understand the importance of these processes, including reviews for your businesses. With the Internet continuing to evolve and becoming a more mainstream part of everyday lives, so to have the ways that people go about getting information on the business that they are looking to work with or purchase from. Word-of-mouth reviews were once amongst the most common that people got, which persuaded them to take their business to a certain spot; this is much more likely to occur via the Internet now. Though it may be difficult to believe, the industry has changed drastically, and so have the way people go about getting their reviews and info.


The Impact on Online Reviews

These online reviews can be an essential part of your business, and drawing in a larger crowd. 82% of adults in the USA will read customer reviews before they commit to purchasing something and 40% claim to “almost always” check out reviews ahead of time. In the simplest terms possible, reviews matter to the consumer. It is important to get more from your business, and utilizing the best techniques possible when it comes to helping your business and getting feedback from your customers can have lasting long-term benefits. This is a reason why it is essential to begin doing these things, getting the most from your clientele, and further increasing your business.


Let the team at Branding Innovations Today teach you about online reviews, and why they are important to your business endeavors. We are standing by and are ready to present you with information that can change your outlook, taking you where you want to go. Give us a call today to learn more.

Successful Podcasting

Here at Branding Innovations Today, we know you run into podcasts on the Internet. There are over 100,000 podcasts on the Internet today, and you are bound to run into them if you spend any prolonged time online. Recent analysis has revealed that over 100,000 Americans have listened to podcasts. With roughly 67,000 having listened to one monthly. The average subscriber listens to at least five of them. You may be wondering if there is a way to make money from a podcast, even in these trying economic times. There are numerous ways that you could pull this off.


Podcasting to Riches

Podcasting can bring in money with things like advertising, cross marketing, direct sales, and many other aspects, but someone who is a smart marketer and knows these secrets could bring in hundreds of thousands or even millions in a single year! Have a reliable system for each part of your podcast, and know the vitals and the stats. Focus on your real fans, and work on building a platform that can continue to bring you what you want. Put an emphasis on your learning, and above all, follow your passion so that you can automate your success. Learn more from successful podcasts, and see the best ways to survive.


Find out how we at Branding Innovations Today can continue to help you put podcasting to work. The time has come for you to get off the ground with these endeavors, and we remain a team happy to help you out here. Call on us today, and you will find out why people love these tools and resources to success.

Social Media Monitoring

Here at Branding Innovations Today we can bestow upon you the information you need when it comes to monitoring your presence on social media portals. Through social media, people can voice their opinion on things like companies, brands, other people, and pretty much everything in between. This can be both positive for your band, but can be detrimental under certain circumstances as well. It can sometimes be hard to “cut through the noise” and make yourself known. For this reason, you need to have tools that will help you to monitor your social media presence.


The Best Monitoring Tools

It is important to use these tools, so that you know what people are saying about you on social media websites. Analyze this data, and you can determine how best to make your next move. These steps are often overlooked, but with this guidance, you can give yourself an edge. With Reddit Keyword Monitor Pro, you can set specific things you would like to monitor, and find out who is talking about your business and competitors alike. Streamview for Instagram will let you monitor by location, hashtag, or username alike. Or use Brandwatch to watch over your brand using deep listening, identifying major components from numerous resources so that you make the appropriate action.


At Branding Innovations Today we know how important it is to utilize these tools, and what they can for your business. When you come this way, you will find professionals that understand your predicament as an entrepreneur utilizing social media. Call us now, and we will help you out.

Marketing Trends

At Branding Innovations Today, we know how important it is to follow social media marketing trends, utilizing them to grow your own enterprises. It can all make a difference in the business you are running, so this is something that should not be overlooked. When you decide you are ready for something better as someone owning or running a business, researching and utilizing the top and most useful trends can be something that you look forward to; continuing to utilize them for years to come.


How to Utilize Marketing Trends

What if you could optimize your outreach by catering across multiple mediums? Do not limit yourself to simply doing wall post on a social media network. You can get ads, utilize e-mail lists, and messenger bots and browser notifications to get where you want to be. A one-to-one communication approach that entails the right place and the right time is equally essential. Tap into customer network opportunities, and perhaps most importantly of all, set a higher bar when it comes to producing quality content. By using these methods and stretching your content as far as it can go, you can get a better outcome. 80% of your effort should involve pushing your content, while only 20% should be devoted to creating it.


At Branding Innovations Today, we will go the extra mile to make sure you know these strategies for yourself, and can use them to grow your business enterprises. You deserve access to the top social media network strategies and trends on the market, and we can help you to utilize them in the most effective manner. Get in touch to learn more.