As 2017 comes to close, and if your business has a few extra dollars in your marketing budget you want to put to good use before the year’s over, you may think: Why bother with updated content considering how much work it takes to produce something entirely new? There is a way to connect your brand to a much larger audience and you can use your existing content. With content, there is a big misconception that once you publish a piece, you’re done with it. This is not true, in the slightest. This is where repurposing previously published content comes into play. Below we’ve discussed how to get started with repurposing content during these last few weeks of the year. Check out the tips from Branding Innovations Today and make the end of the year count.
Recycle Successful Content
Down the line, you can always repurpose or recycle something that you’ve created, and there are a ton of advantages to adding repurposed content to your current marketing strategy, such as:
- An exposure boost: If you recycle an old blog post and change it into an interactive feature, for example, you can create new opportunities for backlinks, and even authoritative links from high-placement sites. This can help increase your placement for certain keywords.
- Reach a new audience: Think about reusing content as essentially a follow-up email. Your first email could have sat there, unopened, but the follow-up email gives readers another chance to see whatever it is that you sent in the first email. The same principle applies to recycled content. The target audience may have read the first piece, but now those who didn’t will have another chance and even those who did read it now have a chance to get a refresher.
A great place to begin is by reviewing your site analytics to see which pages had the best engagement within this past year. When studying your report, keep an eye out for content which encouraged the most views, placements, and social shares. Reusing content and figuring out how to re-engage old contacts will save content creators so much time, especially when it comes to getting the most out of the business’s end-of-the-year marketing labors.
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