Writing for Diversity

Here at Branding Innovations Today we will do what it takes to tell you about the writing process, and how to apply it to your business. It is important to remember that marketing is not about you, but rather, about your audience. Find out how to best appeal to them, and you will be on the way to better things before you know it, achieving higher levels of success and recognition. Considering the diverse makeup of all your audiences is more important than ever; we want to be a team that can offer you this information and take you where you want to go.

Effective Communication and What to Remember

There are many things to keep in mind when it comes to this process. For one, remember that your audience is far bigger than market research. Your definition of “diversity” should be expanded, and you should be consistent both internally and externally, both for your sake, and for that of your clientele. Above all, listen and learn, and be aware of the messages that you send when it comes to your marketing and writing. Communicate to potential customers and win them over, and you will know that you are on the way to better things as a business leader.

See what we at Branding Innovations Today can do to help you out when it comes to writing for a diverse audience and clientele. You are writing for your clientele, so it is vital that your words are chosen well, and you are aware of the diversity of a potential client base. Get in touch with us today and you can get the results you yearn for.

Instagram Posts

At Branding Innovations Today, we know Instagram is a regular part of your marketing. You may not know that 50% of Instagram users follow a business, and 60% use it to learn about a product or service. With over 700 million users of Instagram, there is no denying the impact that it has had. With good reason, it has become one of the fastest-growing social media networks out there. This image-dedicated media platform is now one that continues to grow regularly. Markets are discovering these advantages firsthand and utilizing them. We are happy to help you out here.

30 Posts in One Day

For using Instagram to market your business, you will be delighted at the number of free tips and templates that are available on the Internet, and we can help you to get there. It is difficult to keep an audience engaged with the competition and other users that inhabit and use the site today, but we can offer advice for making your time on the social network useful and valuable to your clientele. Get inspired by your favorite bands, and do not hesitate to jot down ideas. Scheduling software and tools are vital here as well and can prove to be instrumental in your cause of promoting your business. See what others have had to say, and how they have utilized said methods and tools.

See what we at Branding Innovations Today will do to help you continue with Instagram post-marketing. It has proven to be one of the most valuable tools for people that want to do business marketing, so see more about the lasting impact when you come to us today!

Free Stock Photos

At Branding Innovations Today, we understand the challenges that you face with marketing yourself. If you use stock photos appropriately and correctly, they can help bring your content to life. When you hear the term initially, you may be thinking of an image of people looking at charts analyzing stock market conditions, but the definition of the term couldn’t be more different. But stock photos are cost-effective solutions that are often free, and if you know where to look, you can find quality images to use. Should you be using them for your business marketing endeavors? The answer is yes, and we are here to give you the facts.

Using Free Stock Photos

When it comes to getting the attention of your clientele and boosting their engagement, this is the way to go. Tweets with images get 150% more retweets, while Facebook posts with images get 2.3X more engagement than those that lack them. Used property, stock images can create many reactions with your clients, both positive and negative. Sometimes, the photo is the key thing that people will remember about a post days later. Finding the perfect stock image is a challenge, but taking the time to do so can work wonders for you. Sometimes, a few light modifications, including something as simple as adding text, can change a photo to be more impactful to your audience.

Let the team at Branding Innovations Today continue to guide you here. The use of stock photos can be one of the smartest things you do in your advertising, getting more attention and creating more memorable posts for your growing clientele. When you come to us, we will do our part to help you out.

Launching a Podcast

At Branding Innovations Today of Las Vegas, we know people are continuing to launch podcasts in their efforts to boost brand awareness and to get the word of their company out there on a larger scale. We have seen many people attempt this, and want them to learn more about these multi-step plans that can culminate with them becoming successful. As you can only launch a podcast once, making that all-important first impression is more vital than ever. Once your podcast is approved, you will have eight weeks in which to make the necessary impression in iTunes’ “New and Noteworthy” section, so it is important to find out how to make the most of that time.

The Important Steps

When it comes to these steps, the first, and arguably most important task, is to define your concept and style. The most successful podcasts have retained their popularity since they have a consistent concept and style. You need to be entertaining while providing valuable and specific content. It is important to record “pillar episodes” to serve as a foundation for your podcast that you can go back to and reference as you move forward with creating and establishing one. Launch with a contest, and find other means to generate buzz and keep folks interested. A combination of these methods will have you well on the way to accomplishing your goals.

Let Branding Innovations Today tell you more about how you can follow these steps to have a successful podcast, in which you will continue to garner the proper recognition. Follow these steps, and learn firsthand about how we are a team that will continue to steer your podcast in the right direction.

Facebook Marketing

At Branding Innovations Today, we understand the importance of using Facebook as a part of your marketing endeavor. Literally billions of users use Facebook around the world, so when it comes to marketing your business, it is more important than ever to tap out to this potential audience that grows every day. In the United States alone, there are 183 million active users daily! With free networking tools and paid marketing campaigns that are more focused, however, you can be on the way to getting where you want to go, and garnering a larger clientele.

The Steps to Marketing Success

Do not be overwhelmed; you can get started by following a few simple steps. Develop a strategy; this entails defining your audience and listing reachable goals. Start a page on Facebook for your business, and begin posting regularly; it pays to keep up with people. Utilize photos, videos, linked material, and Facebook Live so that your audience will remain interested, and steadily growing. Ramp up likes and followers, and consider the creation of a group. Incorporate ads, and continue to track and measure what you are doing, so you can refine your presence.

At Branding Innovations Today, it will be our pleasure to introduce you to these effective marketing strategies. We will do our part to make sure you are on your way to better things, and that you are incorporating Facebook in all things that you do, enhancing your online presence.

Ideal Image Size

At Branding Innovations Today we know that you are using social media networks to get the word of your business and what you provide out there. If this sounds like you, images are surely a part of your promotional campaign. But no two social media networks are the same. How big should your images be? This varies from site to site, and it is important to know what size best suits the network(s) that you are utilizing. When you have this information, you will have a better chance of gaining the attention and the business of your potential clientele.

What Size for What Network?

We know that you want to make a strong impression on your potential clientele. That is why we bring you this information. One thing people will discover when they are connecting to a social media website to share the news of their business and their products is that no two social media sites are the same; images post differently in each place, and you will want to have what is necessary to get the best possible impact on your clients. No matter which outlets you use to promote your company, we can tell you about what the ideal image sizes are. It is important to keep in mind that no two outlets are the same; we can tell you about picture resolutions, attributes, and how best to get the attention of your clientele.

At Branding Innovations Today we understand that you want to leave a lasting impression on your clients, and will offer you the information that will enable you to do so. When you are ready to attain the guidance that we have to offer, get in touch with us.

Changes in Marketing Trends

We at Branding Innovations Today know you want what is best for your business. The marketing world is always evolving. What worked for you in the past will not necessarily work for you now. It is a fair estimate that many strategies have worn out their welcome and are not getting people the results that they would like to see. In fact, it is possible that you may already be utilizing out-of-date methods that are not getting you anywhere you would like to be. It is time to assess your strategy and look at many trends that do not work to help your marketing endeavor like they once did.

Trends Set to Expire

What business marketing trends are likely going to die off in 2018? People are tired of reading text-heavy e-books, so why not replace them with interactive landing pages, quizzes, and surveys? Content that is not customized towards an individualized customer experience fares similarly. Do not focus on quantity over quality, or do anything overly complex that will confuse your customers more than help them. Focus on something organic and not overly automated, and do not restrict yourself to e-mail only. Whatever you are setting out to accomplish, doing so will be far easier when it comes to

See what we at Branding Innovations Today will continue to do to help you. It is our pleasure to show you what you could accomplish with the right aid and assistance. In fact, there has never been a finer means by which to accomplish your business goals. Give us a call today, and we will do what we can to help you!


We at Branding Innovations Today understand the importance of micro-influencers. Influencer marketing has been growing over the past few years, and people are looking to understand these trends, so that they can utilize the resources at hand for improving their own relevance and reputations. In 2017, nearly half of marketers decided to increase their influencer marketing budget. If you are thinking of doing this, you need to ask yourself how to discover the right influencers, the best way to reach out to them, and what success will look like in such a campaign. Micro-influencers, those with a niche following, are what you need to focus on here, as they can make all the difference.

How to Run a Campaign

If you are ready to run a campaign using micro-influencers, our step-by-step instructions can be the best way for you to get what you have been searching for. Plan and strategize using the methods at hand, and find the micro-influencers that are best suited for what it is you are trying to accomplish with your company. Reach out to your target micro-influencers, target your campaign, and above all, measure the results and the effectiveness. Some possible goals to measure include brand awareness, increased sales, customer retention, and an increased following on social media. Someone looking for results will see themselves well on the way with what they find here.

Let us at Branding Innovations Today be the one to show you how to run your own micro influencer campaign. When you have control of your campaign and are utilizing these resources, it can be the beginning of something spectacular for you and your business. Call me today; and you will know you are on the way to success and results.

Growing Your Facebook Audience

At Branding Innovations Today, we understand the importance of Facebook, and how it can help you to cater to a larger clientele. In the past decade, social media has grown by leaps and bounds, with Facebook being a site that people continue to utilize in their everyday lives. If this sounds like you, surely you know about the potential for the future, and why bringing social media to the workplace can result in you getting more exposure, and growing amounts of business.

The Fastest Ways to Grow Your Audience

The way we approach social media is transforming, and how people utilize these tools remains on the rise. That is why you will want help from seasoned experts that know how best to utilize these resources. To grow your business using social media as a means of expanding and gaining additional clients, you will need the guidance of professionals that have done the same over the years. Whether you are someone that is looking to expand your business and your clientele, or you are simply running a Facebook group and developing an online presence, the right guidance, training, and mentoring are all essential.

See how Branding Innovations Today will help you to expand your reach, and cater to greater numbers of clients than ever before. Here, you will find professionals that want to show you the best ways of getting things done. Never again will you have to play guessing games when it comes to the social media marketing of your company. Learn more today when you get in touch with us!

Serif and Sans Fonts for Print Text

Here at Branding Innovations Today, we’d like to tell you why it is important to understand the concept of serif vs. sans serif when it comes to your business website and subsequent design efforts. When you come to better understand these concepts, you are going to be considerably less stressed and overwhelmed when it comes to making typeface decisions regarding your website. Serifs are more easily identified in certain fonts, and it is widely believed that they make texts more readable and easy on the eyes when utilized in specific fonts. Utilizing these factors can give results of which the opinions could vary from person to person when they are visiting and checking out your website.

What is more commonly used in the various forms of media? Serifs tend to be the more common option when it comes to printed media. There are a number of reasons behind this, including their use in books, newspapers, and the majority of magazines out there today. Things that are shorter elements of what you are dealing with, like graphs, credits, captions and the like can make use of a sans serif style typeface; this is ideal in a number of situations. You must also take your audience under consideration when it comes down to this all; many factors go into choosing what you should decide to use!

What Works Best Where?

If you are creating something that is primarily going to be read by young children who may be just barely learning to read, it is best to go sans serifs. This is because the forms of the letters will be simplified and more easily recognizable. It is important to do research before you make any big decisions here. In this circumstance, a typeface that is free of serifs is definitely going to be the way to go, thus making the material more accessible to the target audience.

You also need to take into consideration how well your text is going to be reproduced on the actual web page. Viewing examples of this early on is all the more vital. The more delicate of serif designs are actually very difficult to reproduce accurately and faithfully via the Internet on web pages; patterns tend to break up, and printing in CMYK will give the impression of weak and fuzzy edges. It is all the more important that you get an idea of what you are working with and how it will come out looking in the end.

So, what should you do in the long run? Once more, this differs between circumstances, and you need to get a better idea of just how much good one or the other could do for you, as well as who your intended customer base is. What color are you going to have for your text, and for the background? All of this can strongly impact what you are doing; this is a big part of your marketing endeavor, and as such, it needs to be done in a manner in which it will appeal to your customers! This is Branding Innovations Today, hoping you will check back soon because we have more business website advice to share with you!