Influencer Marketing

When it comes to your business, influencer marketing remains a way that you will continue to get much of your publicity. Here at Branding Innovations Today, we understand how important it is to have the voices of opinion leaders harnessed, in the most authentic and natural possible way. It is something that will continue to evolve; naturally, you should have every advantage when it comes to your needs in the world of marketing and promotion of your products and services. With a new year upon us, it is important to know what the top trends in the new year will be.

Top Trends to Shape Influencer Marketing

What influencer marketing trends are going to be the big ones that shape 2019? A sizable shift to influencer marketing will be the most noticeable thing, along with all eyes being on micro-influencers. Another substantial change will be video being more widely adopted; it is something that marketers have continued to use over the years to attract customers, and it has reached new heights in terms of popularity and effectiveness. A focus on data and accountability will be noticeable as well, and employees as influencers will be a reality. With these changing trends, you need the guidance of pros that can keep you ahead of the game.

Let the team at Branding Innovations Today be the ones that help you get where you want to go. We have seen the formation and growth of influencer marketing and want you to have every advantage when it comes to changing your business opportunities. Get in touch today to learn more!

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Video Marketing

Here at Branding Innovations Today, we know the importance of video marketing. You may be aware of the explosion in popularity when it comes to customers demanding video. In fact, it is estimated that by the year 2019, nearly 80% of all Internet traffic will be there for video content. And this is not limited to people that are just there for the sake of watching “trendy” videos. People are more likely to buy a product or utilize a service if they see video content of it, or of a testimonial. You can be a more conscious and confident decision maker when you have this guidance. You need to ask yourself, are you ready to embrace this process?

Tips for Success

There are many things to take under consideration when it comes to this video marketing process. You may not realize it, but video ads are already impacting paid searching. See the advantages of comparative data on video, versus on formats like text and display. You can format and utilize creative tips to improve your results, and get firsthand accounts of the innovations that remain influential and important to entrepreneurs. When you come this way, these things will no longer be a mystery. Learn more today about what our expertise can do for you, and what makes this the best way of getting things done.

See what we at Branding Innovations Today will do to aid with your marketing needs. This is the best way of getting video marketing results, and we will not stop when it comes to guiding you. Come to us today with the results that you are searching for. When you get in touch, there is no limit to what you can do.

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Ruining Email Marketing

We at Branding Innovations Today understand the importance of your marketing, and that you surely use email as a part of it. It is one of the most original and successful forms of a digital marketing endeavor. But one must be careful when they utilize these means. Essentially, one misstep can ruin a campaign. Incorrect spelling or a broken link are just some of the ways that your marketing can be negatively impacted. The seller/entrepreneur must have credibility on their side, and we do not want you to lose it. There are many ways you can remedy these problematic situations, but you are best off avoiding them altogether.

Top Ways to Ruin a Campaign

So, how is it people end up potentially messing up a promising email campaign? Making a message too wordy can be a mistake; the average adult has an attention span of only eight seconds. Do not put subject lines that will land you in a junk folder or continue to preach about yourself; customers are interested in what you are offering, and not your problems. Avoid deceptive subject lines, and “no reply” sender addresses that create a “one way” relationship with clients. Broken links, typos, valueless content, and too many calls to action can overwhelm and frustrate your client, rather than inform and educate them. Keep all these factors in mind when it comes to the process.

Let us at Branding Innovations Today keep you moving in the right direction when it comes to your campaigns. Our advice has helped many people to streamline their email marketing, and make the process more effective. This is the best time in which to begin setting the changes into motion.

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Social Media Fails

We at Branding Innovations Today know that your business entails the use of social media. If you have used these Internet portals for any prolonged period, chances are you have witnessed many of the fails for yourself. These things can include what stems from senses of urgency, something ignoring common sense, and anything that is all for the sake of getting attention. Poorly-advised posts can come back to haunt a brand name down the road. Focus more on the quality of your posts than frequency and speed, and you can put yourself in a far better position for the future.

What to Avoid

There are some major fails that any business owner using social media should be made aware of. It is interesting to note that there have been many social medial fails in recent years, many of which have backfired and ended up doing more harm to their brand names and representatives. You want to take the time to make sure your information is accurate and reliable; rushing something can end up causing you unexpected obstacles and hardships. Something that goes viral on social medial lives on forever, so make sure it is something that you want people to see and remember!

Let the team at Branding Innovations Today show you the social media fails that you need to avoid. Our team will always do what is necessary to guide you and show you the best options for your future. Call us today, and you will see what we can do to help you out.

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Contextual Content with BIT

We at Branding Innovations Today want to spread the awareness of contextual content, and how it can help you. This will continue to become something that is more relevant in the world, across devices, locations, and purchase cycles alike. Brands should not waste time when it comes to experimenting, and utilizing these resources. The right message to the right person at the right time is not what this is limited to; people should be aware of what they need to do to make these things work. What are the actual benefits? They are not limited to marketing and results, and there are many things worth looking at for these reasons.

Deepening Customer Relationships

Contextual content can be the key to improving relationships with your clientele. That is because you can provide an entertaining customer experience, deeper information, enhanced and streamlined services, automated services, and many other factors that will narrow and simplify the process to be more effective and customized to your growing customer base. Valuable content is the key to success, and you can learn what you need to know here.

Let the team at Branding Innovations Today tell you about these concepts, and the ways that they could prove helpful to you when marketing. Get in touch with us today, and you will know that these methods and means are one of the most useful tips and tricks of the trade when it comes to bettering yourself and your means to market. Call now, and learn about the process firsthand.

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Creating Engaging Content

Here at Branding Innovations Today we understand the importance of utilizing engaging content for your business. You need something that is going to win over a growing clientele, gets shared, and links back to you so that your business can continue to grow. Focusing on these goals is important, but it is vital that you engage your target audience, getting where you would most like to be as a business leader. On WordPress alone, there are more than 83,000,000 posts each month, which works out to over 230 posts a minute! That makes having your work stand out that much more challenging. But there are ways to make it happen, and we are happy to share them with you.

The Best Ways to Invite More Engagement

There are many things to keep in mind when it comes to engaging your clientele. The first few seconds are crucial if you are to get a response; for this reason, mobile-friendly portals are more essential than ever. Your work needs to look convincing, and not be something that will ward away a reader before they even begin. Get them hooked from the beginning, including using strategies like asking questions they can relate to. Visual aids and data are essential, and you can get considerably higher engagement by using video. Tell a story, and help people solve their problems. The right tone can make all the difference, and keep your readers interested.

We at Branding Innovations Today will continue to help you out when it comes to creating the engaging content you are looking for. It is not surprising that people continue to come this way when it comes down to things. Call us today; you will be on the pathway to helping your clients achieve success!

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Social Media Marketing Plans

Here at Branding Innovations Today, we continue to see people attempting to market via the top social media sites. We see others on social media faring exceptionally well, but it is not long before we see for ourselves how complex a process this can truly be. It is for this reason that developing a strategy in advance more important than ever. It is not unreal to be both thrilled and overwhelmed when attempting to put yourself out there on the top social networks. When you have a step-by-step plan you can follow to maximize engagement, you will be surprised and impressed by what results can come your way.

Creating a Marketing Plan of Your Own

When one puts together a social media marketing plan, what are the most important steps to follow? Choosing the right social networks comes first. Consider the audience you will be catering to, how much time you can devote, and the resources at your disposal. Take the time to fill out profiles completely, and utilize regular post schedules, and analysis to gauge the effectiveness. It is important to not simply rush into anything; taking the time to develop your strategy and do everything in a thorough, effective fashion can give you the edge that you need. A good marketing plan entails all these things, and should not be overlooked in your business efforts.

We at Branding Innovations Today are now doing what it takes to make these goals you have a reality. It is time to begin putting this plan into motion; no one will help you the way that this team will. Come to us today; you will find a team that puts your best efforts first, and will stop at nothing to give you the advantage you need. Call now to get more information.

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Customer Data Platforms

Here at Branding Innovations Today, we understand the importance of data from your clients. It is important to learn what makes one of these work, and discover what benefits it can bring to your company. No one is better suited to guiding you; we will do our part to make sure people have what they seek. Many companies have grown and become successful since they were able to build strong customer relations, coming to better understand and appreciate the people that utilize their goods and services. Through a combination of data warehouses and channel-centric tools, people are on their way to where they need to be a business managers and owners. You should select tools that will improve your business, too.

Choosing the Right Ones

The data methods have their own advantages. They store and use data in varied places. The typical siloed approach can make a customer-centric approach to business and analyzing data more difficult. Marketers are looking to build experiences that cater to the way customers interact across the multiple touch points, when and where they want. Traditional data methods can lead to a disjointed and often convoluted experience. Customer data platforms, or CDPs, can help immensely. It enables you to reach a level of customer understanding you would not get elsewhere. Utilize the guides that we offer you, and there is no limit to what you can do and accomplish.

See what we at Branding Innovations Today will do to help you out here. These data collection tools and services may help you to work better as an entrepreneur. Get what you have been looking for this whole time, and see promising results sooner than you thought to be possible!

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Younger Consumers and Email

We at Branding Innovations Today understand email and what it brings to the table. But with the advent of social media on other sites, are younger customers over the use of email, instead opting to settle for these portals instead? The trends may not be what you think. In fact, you may be surprised to discover that the use of email, particularly from younger customers, has actually gone up. These increases have been steady over the past several years, and are expected to further increase over the course of the next five years, according to recent pieces of research.

The Expected Trends

It is surprising that the use of email is increasing in a time when social media networks are largely becoming a dominant presence in world marketing. The survey done was from 1,200 American consumers that use digital communication, with 274 from Generation Z (ages 13-21), 456 from the millennial group (ages 22-34), and 470 from Generation X (ages 35-50). 85% of the Gen Z group said that they used email in the past month, as did 89% of millennials and 92% of Gen X. Of the groups analyzed here, the only one that claimed a decrease in email usage was 20% of the Gen Z group, while everyone else has said it has increased or stayed the same. Of these groups, the majority of people involved say that they expect their email usage to increase as well.

See what we at Branding Innovations Today will do to help you out in exploring the possibilities with younger customers, and their use of email.

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Optimizing the Most Important Pages

You are currently leaving money on the table, but there is an easy fix, and Branding Innovations Today is here to help you out. It is important to understand just how vital a “thank you” page is when it comes to running your own business. Sometimes called confirmation pages, this is where someone will end up after they make a purchase. It is important to make the most of this page, which should serve the purpose of confirming the transaction, measuring conversions, and presenting another offer.

What This Means for You

When it comes to your thank you page, for every 10 people taking an offer, there are two that want more. Increase the value of a transaction by offering your clients what they need. Each step in the funnel needs to be adhered to if you want to see the best possible results. Confirm the prior transaction, measure conversions with an analytic program, and make the next offer in the funnel. Just by doing these things, you can find yourself well on the way to new levels of business success.

Here at Branding Innovations Today we are doing our part to bestow upon people the resources that they need for business success. The opportunity for you to continue broadening your horizons has arrived; this is everything you need to have successful sales transactions with your business for years to come. Call today and learn about what we can do for you.

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