Any small business online should embrace all of the benefits that are associated with creating a strong understanding of social media. When discussing social media, Facebook remains the most popular, most used social network that has the most active users. One of the biggest benefits of a business Facebook page has to be brand identity and brand recognition. Facebook presents an opportunity for companies to interact with their customers in real time in an environment that is more casual than traditional marketing. This allows a company to express its personality while communicating with its customer base.
Unlike personal Facebook profiles, business pages are indexed by all of the major search engines. This creates an excellent opportunity achieving traffic-driven success. Any time a small company can drive traffic for almost nothing, it is important to take full advantage of these options. Another important aspect to online marketing is analytics, and Facebook provides small business with plenty of tools to track and see who is visiting your page and viewing your content. This will allow you to see if this information that you are providing is being received positively by your target audience.
Facebook has spent the last few years perfecting its Facebook advertisements and promoted posts. These items help to spread the word about your company and introduce your brand to new customers. When you consider how many people are actively using Facebook on a daily basis, Facebook provides a large target audience that can be marketed to at a very reasonable expense.
One of the most underrated aspects of Facebook marketing is the ability to create an unlimited fan base. A personal Facebook page is limited to 5,000 friends, where a company page is unlimited. This allows a company to reach out to as many potential customers as they choose to. When considering all of the other options that are available to generating a buzz about your product, Facebook remains an effective, price-conscious method of creating and exposing new customers to your brand while allowing you to communicate with your audience in real time.