At Branding Innovations Today, we know and understand the importance of leaving an impact via social channels. People are coming to realize that the millions of people that use social media every day are a potential customer base that they absolutely cannot overlook. Video content remains one of the most powerful and impactful ways to leave an impression on these clients to be, so find out about what is necessary for a video, should you decide to make one to promote your business endeavors. Find out about what needs to go into your video for it to be the most effective.
The Key Ingredients
When creating video content, it is important to keep it short and to the point; between 30 and 90 seconds is ideal. Keep word counts to a minimum if there is text, and be sure the pacing is right. Also, be sure your video is optimized for specific devices; will they be watching this on a computer or a mobile device? As 65 percent of Facebook video views happen on mobile, it is important to take this under consideration, as well as the fact that people may be watching with the sound off. Use descriptive text, and have a clear call to action that will encourage your potential consumers. With these resources utilized, you can achieve the ideal outcome.
Find out how we at Branding Innovations Today can help you to make your social video a reality. There has never been a better time to act, and capture a larger customer base. When you come to us, we can tell you more about the resources and the best way to make this happen.