Here at Branding Innovations Today, we’d like to tell you why it is important to understand the concept of serif vs. sans serif when it comes to your business website and subsequent design efforts. When you come to better understand these concepts, you are going to be considerably less stressed and overwhelmed when it comes to making typeface decisions regarding your website. Serifs are more easily identified in certain fonts, and it is widely believed that they make texts more readable and easy on the eyes when utilized in specific fonts. Utilizing these factors can give results of which the opinions could vary from person to person when they are visiting and checking out your website.
What is more commonly used in the various forms of media? Serifs tend to be the more common option when it comes to printed media. There are a number of reasons behind this, including their use in books, newspapers, and the majority of magazines out there today. Things that are shorter elements of what you are dealing with, like graphs, credits, captions and the like can make use of a sans serif style typeface; this is ideal in a number of situations. You must also take your audience under consideration when it comes down to this all; many factors go into choosing what you should decide to use!
What Works Best Where?
If you are creating something that is primarily going to be read by young children who may be just barely learning to read, it is best to go sans serifs. This is because the forms of the letters will be simplified and more easily recognizable. It is important to do research before you make any big decisions here. In this circumstance, a typeface that is free of serifs is definitely going to be the way to go, thus making the material more accessible to the target audience.
You also need to take into consideration how well your text is going to be reproduced on the actual web page. Viewing examples of this early on is all the more vital. The more delicate of serif designs are actually very difficult to reproduce accurately and faithfully via the Internet on web pages; patterns tend to break up, and printing in CMYK will give the impression of weak and fuzzy edges. It is all the more important that you get an idea of what you are working with and how it will come out looking in the end.
So, what should you do in the long run? Once more, this differs between circumstances, and you need to get a better idea of just how much good one or the other could do for you, as well as who your intended customer base is. What color are you going to have for your text, and for the background? All of this can strongly impact what you are doing; this is a big part of your marketing endeavor, and as such, it needs to be done in a manner in which it will appeal to your customers! This is Branding Innovations Today, hoping you will check back soon because we have more business website advice to share with you!