Why Above-the-Fold Content Matters

One common complaint many web surfers share is when they have to scroll too far to get to the actual content they are searching for, it interferes with their user experience. At Branding Innovations Today, we are here to help. The people who are searching for the products and services your business offers do not want to scroll past ads to find what they are looking for; they want to see their desired content right away. And this is where above-the-fold vs below-the-fold comes in. The portion of the page that the viewer sees right away is known as the above-the-fold content, and as Google improves its algorithms, it is becoming increasingly important.

How It Works

Users are more likely to engage with above-the-fold content, so your website’s key functions are going to need to appear at the top of the screen, and designers will need to do research into their site users to find out what their average screen size is while also keeping the site’s responsiveness in mind. If your site doesn’t have a lot of above-the-fold content or if you have too many ads that are visible on the screen, Google doesn’t view it as a good user experience, which means your site will not make it to the top of the search results.

Are You Being Penalized?

Google penalizes sites that have too much below-the-site content, and if you believe that your site has been negatively affected by this penalty, you’ll want to go over your layout and see how you can move the relevant information above the fold so that you can begin the process of recovering from the penalty. This major search engine offers a tool that will allow you to see how your site looks on screens of different sizes, and this is a good starting point. Google’s algorithm will automatically reflect your changes the next time a bot crawls the page, which may take several weeks. For more information about increasing your business website, check back with the pros at Branding Innovations Today!