At Branding Innovations Today, we know that Instagram is likely a part of your everyday promotional efforts. It is important to understand what you are dealing with, and the best ways to incorporate it for use in your business. People often have assumed that these ads are the same as Facebook ads since Instagram ads have been added to the kinds of advertisements present on Facebook. It is vital that you consider these two unique platforms. Find out today what you need to know before you set out on a campaign, so you can get the best possible results.
What to Know Before Your Campaign
As someone using Instagram ads, it is important to know that there are two kinds. Story ads, and the ones that will appear in the mobile feed. Mobile feeds are no different from those that appear in a Facebook news feed, and can consist of an image, a video, or both, and saved like normal posts. Story ads have no Facebook equivalent and are part of the chat feature, taking up an entire screen but being shorter than regular videos. For building brand awareness and sending traffic to your website, these can be ideal. Both types of ads are mobile-only, and there are many formats to choose from, each of which has its own advantages. Max video lengths are shorter than those of Facebook and do not require hashtags. As you will find, the effectiveness and potential engagement can justify the cost and then some.
Find out how the team at Branding Innovations Today can help you with your Instagram marketing efforts. To discover what we can do to help you out when it comes to promoting yourself via this social network, come to us today.